Prove, a leader in digital identity, has unveiled Prove Verified Agent, a solution designed to secure the emerging $1.7 trillion agentic commerce market. The platform provides a trust and verification layer for autonomous agents acting on behalf of consumers and businesses, creating a cryptographically-backed chain of custody linking identity, intent, payment credentials, and consent.
Why Agentic Commerce Needs a New Trust Model
Analysts estimate that agentic commerce and generative-AI features could add more than $1 trillion in annual economic value globally. But today’s traditional four-party payment model isn’t equipped to handle autonomous agents. Prove Verified Agent bridges this gap by extending the company’s decade-long innovation in the Prove Identity Graph to AI-driven commerce, ensuring secure, auditable transactions across networks.
“Payments must be native to the agentic experience,” said Craig Vosburg, Chief Services Officer at Mastercard. “We’re building infrastructure for a new generation of intelligent transactions where AI agents act on behalf of users with trust, transparency, and precision.”
Michael Steinbach, Head of Financial Crimes and Fraud Prevention at Citi, added: “It is critical to keep fraud out of agentic commerce. These new flows invite attacks, so getting identity and credential verification right is essential.”
How Prove Verified Agent Works
- Credential Issuance and Verification: Authorized agents receive verifiable credentials linked to a verified individual or business, maintaining a persistent identity-consent link.
- Token Provisioning and Identity-Bound Payments: Payments leverage identity-bound tokens and passive multi-factor authentication, reducing reliance on phishable methods like SMS OTPs. Session-level authorization ensures agents operate within explicit consent boundaries.
- Auditable Transactions: Every interaction is co-signed by user and merchant keys, creating an audit-grade record for dispute resolution, chargeback protection, and regulatory reporting.
- Shared Trust Registry: A live registry of agent publishers, merchants, payment networks, and relying parties filters unverified automation and maintains a network-wide source of truth.
A Future Built on Verified Identity
According to Rodger Desai, CEO of Prove, “The benefits of agentic commerce cannot be realized without trust. Our platform is purpose-built for a future where bots act on our behalf, with identity that is native to every transaction and grounded in frontier identity principles.”
By combining cryptographic verification, consent continuity, and payment security, Prove is positioning itself as the foundational trust layer for the next wave of AI-driven commerce, ensuring autonomous agents can operate safely and transparently at scale.
