Percent Taps Risk Veteran Marshall Lux as Board Member Amid Record Growth
Percent, the fintech platform redefining access to private credit markets, is doubling down on institutional expertise. The company announced the appointment of Marshall Lux—a seasoned financial strategist with a track record at JPMorgan Chase, McKinsey, and BCG—to its Board of Directors.
The news comes on the heels of a banner quarter for Percent. The firm surpassed $2 billion in total transaction volume and $300 million in assets under management (AUM)—a testament to the growing appetite for private credit and the company’s rising status as the infrastructure backbone of the space.
According to ABL Advisor, Percent captured over 90% of U.S. lender finance deal volume under $10 million in Q1 2025. Not bad for a company that only began operations in 2018.
Why Lux, Why Now?
Lux is more than just a marquee name. During the 2008 financial crisis, he served as Global Chief Risk Officer for consumer products at JPMorgan Chase, guiding the bank through turbulent waters. He’s also advised the world’s largest financial institutions through transformation and upheaval as a senior executive at Boston Consulting Group and McKinsey.
Currently, Lux is a Venture Partner at B Capital, a Senior Advisor at BCG, and an academic fellow at both Georgetown’s McDonough School of Business and Harvard.
“Marshall brings unmatched perspective and credibility,” said Nelson Chu, CEO and Founder of Percent. “His expertise in risk and institutional growth is exactly what we need as private credit demand surges.”
Lux shares the sentiment.
“Percent combines strong fundamentals with tech-driven innovation,” he said. “Their vision for modernizing private credit is not just timely—it’s necessary.”
What’s Driving Percent’s Growth?
Private credit is having a moment—and not just because public markets are shaky. With traditional fixed-income yields under pressure and institutional portfolios seeking non-correlated, income-generating assets, private credit is emerging as a favored alternative. But access, transparency, and scalability have always been sticking points—until now.
Percent’s technology-first platform changes that. From deal sourcing and structuring to surveillance and servicing, it delivers end-to-end efficiency for borrowers, underwriters, and investors. The company positions itself as a democratizer of private credit, lowering barriers in a space historically dominated by large institutions and opaque gatekeepers.
Key Performance Milestones
- $2 billion+ in transaction volume
- $300 million AUM, with 18 consecutive months of net AUM growth
- EBITDA positive as of March 2025
- Three straight years of doubling marketplace revenue
- Ranked No. 85 on the Inc. 5000 (and No. 6 in Financial Services)
That last stat isn’t just a vanity metric—it reflects real operational velocity in a sector where speed and accuracy often clash.
Setting the Standard for Modern Credit Markets
With this appointment, Percent signals its intent to not just participate in the private credit boom, but to shape its future infrastructure. The addition of Lux adds gravitas as the firm continues scaling into larger institutional territory.
The bigger picture? This is more than just a board seat. It’s another proof point that private credit is no longer a niche—it’s becoming foundational. And fintechs like Percent are the ones laying the bricks.
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