Nicole Lapin Partners with Desert Financial Credit Union to Promote Financial Well-being
Nicole Lapin, a New York Times Bestselling Author and renowned personal finance expert, has partnered with Desert Financial Credit Union to promote financial well-being and empower Arizonans to take control of their financial futures. Lapin is well-known for her approachable financial advice, and this collaboration seeks to make financial literacy accessible to all, particularly through practical social media tips and guidance.
Empowering Arizonans with Financial Education
Lapin, who has personally banked with credit unions for years, is a vocal advocate for the values that credit unions embody—lower fees, better rates, and a commitment to member-first service. In her collaboration with Desert Financial, Lapin will share her expertise on key financial topics such as budgeting, fraud prevention, and the unique benefits of banking with a credit union.
“I’ve always been a huge believer in credit unions because they’ve consistently put people before profits,” said Lapin. “I love everything they stand for—lower fees, better rates, and a true commitment to helping members thrive. Desert Financial, in particular, aligns perfectly with my mission to make financial literacy and education accessible.”
Strengthening Financial Literacy in Arizona
Jeremy Nelson, Chief Marketing Officer at Desert Financial, expressed excitement about the partnership, noting that Lapin’s ability to deliver complex financial information in a relatable way is key to this initiative.
Desert Financial Credit Union has been dedicated to fostering financial well-being for its members for over 85 years. As Arizona’s largest locally owned credit union, it provides personalized banking services, free checking, no minimum balance requirements, and educational resources aimed at every stage of life—from saving for college to retirement planning.
“Healthy financial well-being starts with quality education, and this collaboration with Nicole is a great way to deliver fundamental information to our community,” said Nelson. “Nicole’s superpower is her ability to give exceptional financial advice in a relatable way — one that we believe will resonate with our members.”
About Nicole Lapin
Lapin is the author of five personal finance books, including her latest release, The Money School: 12 Simple Lessons to Master Financial Markets and Investing. Formerly a news anchor on CNN, CNBC, and Bloomberg, Lapin is now the host of her daily show Money Rehab, which is part of the Money News Network—a podcast network she founded. Her wealth of experience makes her a trusted voice in financial education.
This partnership between Nicole Lapin and Desert Financial Credit Union is a significant step toward empowering Arizonans with the knowledge they need to achieve financial security. With Lapin’s relatable guidance and Desert Financial’s member-focused services, the collaboration promises to have a lasting impact on the community’s financial well-being.
