MoneyGram Appoints Lamia Pardo as Global Chief Marketing Officer

MoneyGram, a global leader in digital and cross-border payment solutions, has appointed Lamia Pardo as its new Chief Marketing Officer (CMO), effective June 16, 2025. Pardo will lead all global marketing efforts with a focus on sustainable growth, customer acquisition, retention, and long-term brand loyalty.

Strategic Timing in MoneyGram’s Re-Founding Journey

1. Leading Marketing Amid Transformation

• The appointment comes at a crucial time as MoneyGram repositions itself with an emphasis on agility, innovation, and customer-driven growth.
• Pardo will lead the development of a modern, high-impact marketing engine tied directly to measurable business performance.

2. Executive Leadership Integration

• Pardo joins MoneyGram’s Executive Leadership Team, reporting directly to CEO Anthony Soohoo.
• Her mandate includes:
  • Scaling customer acquisition
  • Strengthening loyalty
  • Aligning marketing with strategic business growth

Lamia Pardo’s Proven Track Record

3. Experience Across FinTech and Tech Verticals

• Most recently served as Head of Growth Marketing at HeliosX, a leading UK healthtech firm:
  • Launched multiple brands
  • Drove 8x revenue growth over three years
• Return to fintech roots with deep domain expertise in:
  • Growth strategy
  • Product-market fit
  • Cross-border financial services

4. Prior FinTech Leadership Roles

• Founding team member at Pangea Money Transfer
  • Spearheaded growth and strategy
  • Helped achieve early product-market fit and scale
• CMO at Consentium, a crypto wallet based in Singapore
  • Led global marketing and drove a $40M ICO raise

Leadership and CEO Perspective

5. CEO Anthony Soohoo on Pardo’s Appointment

“Lamia is a standout leader with a data-driven mindset and customer-first approach. Her ability to tie marketing to growth impact will be a tremendous asset as we push toward long-term success.”

6. Aligning Marketing with Mission

• Pardo’s appointment reflects MoneyGram’s evolution into a modern, digitally-led financial network.
• Focuses on leveraging the company’s:
  • Global reach
  • Core infrastructure
  • Deep customer relationships

Pardo’s Vision for the Future

7. Driving Purpose-Driven Marketing

• On joining:

“This is a moment of reinvention for MoneyGram. I’m excited to inject new energy into the brand while honoring its rich history and customer trust.”

8. Emphasizing Financial Accessibility

• Pardo’s mission aligns with the International Day of Family Remittances, underscoring the essential role of cross-border payments in global livelihoods.
• Aims to build a marketing organization that reflects the company’s core mission of financial empowerment without borders.

Lamia Pardo’s appointment as Chief Marketing Officer positions MoneyGram for a new era of scalable growth and customer-centric innovation. With a unique blend of fintech expertise and global marketing acumen, Pardo is poised to reshape how MoneyGram engages its customers while accelerating its transformation into a digitally-led, purpose-driven global payments powerhouse.

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