MoneyGram Appoints Lamia Pardo as Global Chief Marketing Officer
MoneyGram, a global leader in digital and cross-border payment solutions, has appointed Lamia Pardo as its new Chief Marketing Officer (CMO), effective June 16, 2025. Pardo will lead all global marketing efforts with a focus on sustainable growth, customer acquisition, retention, and long-term brand loyalty.
Strategic Timing in MoneyGram’s Re-Founding Journey
1. Leading Marketing Amid Transformation
- The appointment comes at a crucial time as MoneyGram repositions itself with an emphasis on agility, innovation, and customer-driven growth.
- Pardo will lead the development of a modern, high-impact marketing engine tied directly to measurable business performance.
2. Executive Leadership Integration
- Pardo joins MoneyGram’s Executive Leadership Team, reporting directly to CEO Anthony Soohoo.
- Her mandate includes:
- Scaling customer acquisition
- Strengthening loyalty
- Aligning marketing with strategic business growth
Lamia Pardo’s Proven Track Record
3. Experience Across FinTech and Tech Verticals
- Most recently served as Head of Growth Marketing at HeliosX, a leading UK healthtech firm:
- Launched multiple brands
- Drove 8x revenue growth over three years
- Return to fintech roots with deep domain expertise in:
- Growth strategy
- Product-market fit
- Cross-border financial services
4. Prior FinTech Leadership Roles
- Founding team member at Pangea Money Transfer
- Spearheaded growth and strategy
- Helped achieve early product-market fit and scale
- CMO at Consentium, a crypto wallet based in Singapore
- Led global marketing and drove a $40M ICO raise
Leadership and CEO Perspective
5. CEO Anthony Soohoo on Pardo’s Appointment
“Lamia is a standout leader with a data-driven mindset and customer-first approach. Her ability to tie marketing to growth impact will be a tremendous asset as we push toward long-term success.”
6. Aligning Marketing with Mission
- Pardo’s appointment reflects MoneyGram’s evolution into a modern, digitally-led financial network.
- Focuses on leveraging the company’s:
- Global reach
- Core infrastructure
- Deep customer relationships
Pardo’s Vision for the Future
7. Driving Purpose-Driven Marketing
- On joining:
“This is a moment of reinvention for MoneyGram. I’m excited to inject new energy into the brand while honoring its rich history and customer trust.”
8. Emphasizing Financial Accessibility
- Pardo’s mission aligns with the International Day of Family Remittances, underscoring the essential role of cross-border payments in global livelihoods.
- Aims to build a marketing organization that reflects the company’s core mission of financial empowerment without borders.
Lamia Pardo’s appointment as Chief Marketing Officer positions MoneyGram for a new era of scalable growth and customer-centric innovation. With a unique blend of fintech expertise and global marketing acumen, Pardo is poised to reshape how MoneyGram engages its customers while accelerating its transformation into a digitally-led, purpose-driven global payments powerhouse.
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