Lucinity and PwC Denmark Join Forces to Bring Smarter AI to Financial Crime Compliance
As regulators tighten their grip on financial crime, compliance teams are racing to keep pace with increasingly sophisticated threats. Now, AI-powered financial crime prevention firm Lucinity is teaming up with PwC Denmark to give compliance operations a much-needed upgrade.
The partnership aims to make it dramatically easier for financial institutions to adopt and integrate AI into their day-to-day compliance workflows—without the typical headaches that come with enterprise tech rollouts. The move comes as banks and fintechs alike face growing pressure to improve how they detect and respond to money laundering, fraud, and sanctions breaches.
Smarter Compliance, Less Friction
Lucinity’s platform already stands out for its ability to speed up investigations and reduce manual grunt work. At the heart of the offering is a centralized Case Manager and the Luci AI Agent, which automates repetitive tasks like negative news checks and transaction flow analysis. Thanks to a self-serve interface, banks can tailor their workflows without writing a line of code.
But while tech-savvy challenger banks may be quick to embrace automation, legacy institutions often struggle with implementation. That’s where PwC Denmark comes in. With deep roots in regulatory consulting and systems integration, PwC will ensure Lucinity’s tools are not just deployed—but embedded strategically into broader compliance operations.
“PwC Denmark’s reputation as a trusted leader in financial services makes them an ideal collaborator,” said Gudmundur Kristjansson, CEO of Lucinity. “Their expertise in compliance and technology integration, combined with our AI-driven solutions, simplifies AI adoption for financial institutions.”
AI You Can Explain to Regulators
AI’s biggest challenge in finance isn’t just performance—it’s trust. Regulators demand clarity on how decisions are made, especially when it comes to rejecting transactions or flagging suspicious activity. Lucinity’s platform is built with explainability in mind, offering clear audit trails and AI-driven insights that compliance teams can stand behind.
This is particularly valuable as financial institutions prepare for stricter global standards around AI governance, model transparency, and operational resilience. Lucinity isn’t just automating compliance—it’s making it defensible.
Luci Skills: Plug-and-Play AI for the Front Lines
One of the most practical innovations from this collaboration is Luci Skills—modular AI-driven tools that handle tasks like case summarization and money flow analysis. These aren’t just backend utilities; they’re directly built for the analysts in the trenches, helping them work faster without sacrificing thoroughness.
Banks can even develop custom AI skills within the Lucinity framework—PwC will support institutions with integration, change management, and workforce training to ensure adoption sticks.
A Broader Trend in Compliance Automation
Lucinity joins a growing field of companies looking to modernize compliance through intelligent automation. Rivals like ComplyAdvantage, Actimize, and Feedzai are also doubling down on real-time analytics and AI explainability. But Lucinity’s focus on usability—especially through no-code interfaces—and its alliance with a global heavyweight like PwC may give it a competitive edge.
Lucinity already counts Visa, Trustly, Finshark, Kroo Bank, and Arion Bank among its clients. With this PwC Denmark collaboration, it’s aiming to reach even more institutions that want to modernize without overhauling everything.
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