Further and The Roof Resource Partner to Offer Local Roofing Financing

Further, a Union Credit company, has announced a strategic partnership with The Roof Resource to offer embedded credit union financing at the point of sale. The collaboration streamlines the customer experience by connecting homeowners with competitive, local lending options directly during the roofing purchase journey.
A Virtual Roofing Experience Gets Smarter
- About The Roof Resource
Founded in 2020, The Roof Resource is a national franchise roofing company revolutionizing the roofing industry with a fully virtual, contractor-free model. The company simplifies the entire process—from quote to installation—while helping homeowners save up to 50% compared to traditional retail prices. - How the Partnership Works
Through integration with Further’s embedded financing channel, The Roof Resource now enables customers to explore financing from community-based credit unions instantly, without impacting their credit score. This seamless access is built directly into both online and in-home shopping experiences.
Enhancing Trust and Access
Audrey Isrow, VP of Marketing and Communications at The Roof Resource:
“We’re excited to bring flexible financing to our franchisees’ customers, furthering our mission to make affordable, high-quality roofing even more accessible.”
Dave Buerger, Co-founder & CEO of Union Credit:
“Consumers shouldn’t have to choose between quality and affordability. This partnership eliminates financial barriers and helps credit unions grow their membership base.”
Benefits of the Partnership
- Simplified Financing Access:
One-click prequalification with no credit impact - Local Lending Support:
Community credit unions gain access to new, qualified members - Customer Empowerment:
Transparent pricing and affordable financing increase consumer confidence - Franchise Advantage:
Franchisees of The Roof Resource can offer more value to their customers at the point of sale
The collaboration between Further and The Roof Resource is a win-win for homeowners, local lenders, and franchisees. By embedding financial resources into the roofing journey, this partnership redefines how home improvement projects are funded—making them simpler, faster, and more community-driven.