Fora Financial Releases 2025 Business Insights Report on SMB Trends

Fora Financial, a trusted provider of flexible funding solutions, has unveiled its 2025 Business Insights Report. The comprehensive study explores how small and mid-sized business owners are approaching the challenges and opportunities of the coming year from managing inflation and cash flow to leveraging technology for growth.

Findings from the 2025 Business Insights Report:

1. Strong Revenue Growth Expectations

• 77% of business owners anticipate revenue increases over the next 12 months.
• Despite economic headwinds, many are actively planning for expansion.

2. Cautious Optimism About the Economy

• Nearly 80% of respondents expect neutral or favorable economic conditions.
• Businesses are adapting strategies to remain agile in a volatile environment.

3. Cash Flow Tops the List of Challenges

• 54% identified cash flow management as their biggest concern for 2025.
• The need for accessible, flexible capital is driving interest in alternative financing solutions.

4. Inflation Continues to Impact Operating Costs

• Over 80% of businesses report cost increases due to inflation.
• Areas most affected include labor, materials, and rent.

5. Technology Is a Strategic Investment Area

• 65% of businesses have ramped up technology use in the past two years.
• Nearly half plan further tech investments in 2025, focusing on software and automation tools.

Leadership Perspective:
“Business owners are navigating a delicate balance,” said Jared Feldman, CEO & Co-Founder of Fora Financial. “They’re focused on growth, but they’re also being more deliberate about where and how they invest. This year’s survey confirms what we hear from our customers daily: they need fast, reliable access to capital, but they’re also looking for stability and support as they adapt to today’s challenges.”

Survey Methodology:
The 2025 Business Insights Report reflects responses from over 350 business owners across a variety of sectors including construction, healthcare, professional services, retail, and transportation. The survey covered economic sentiment, technology adoption, funding strategies, and long-term planning priorities.

Fora Financial’s 2025 Business Insights Report paints a picture of resilient, forward-thinking businesses. With cautious optimism, a focus on tech adoption, and a clear need for accessible funding, SMBs are preparing to grow even as they manage complexity in today’s economic landscape.