Focus Financial Names Birenbaum President, Ferri COO

Focus Financial Partners, a leading partnership of independent fiduciary wealth management firms, has announced the elevation of two key executives: Adam Birenbaum as President and Justin Ferri as Chief Operating Officer. Both appointments underscore the company’s continued evolution toward an integrated, client-first business model. With over $450 billion in client assets across more than 60 network firms, Focus is aligning leadership to scale innovation, enhance client and advisor experience, and drive long-term growth.

1. Strategic Significance of the Appointments:

• The move positions experienced insiders into expanded executive roles.
• Reflects Focus’s transformation from a holding-company model to an integrated operating business.
• Strengthens strategic execution and operational alignment across all business segments.

2. Adam Birenbaum as President:

• Will spearhead Focus’s strategic vision and foster deeper network-wide alignment.
• Continues to lead Focus Partners Wealth and Focus Partners Advisor Solutions.
• Brings a track record of integrating and expanding leading wealth management businesses.

3. Justin Ferri as Chief Operating Officer:

• Responsible for operations, infrastructure, trading, service, and advisor experience.
• Will manage key executional components across Focus’s platform.
• Continues to co-lead Focus Partners Wealth and Advisor Solutions with Birenbaum.

4. CEO Perspective on Leadership Evolution:

• CEO Michael Nathanson emphasized a unified, forward-looking organization.
• Appointments aim to strengthen service delivery, coherence, and value creation.
• Leadership team will focus on scaling capabilities without losing client-centric focus.

5. Reinforcing a Unified Fiduciary Platform:

• New leadership supports Focus’s shift to a scalable model tailored for advisors and clients.
• Enables better access to institutional-grade tools and services.
• Reaffirms Focus’s ambition to be the premier fiduciary advice company in the industry.

With Adam Birenbaum as President and Justin Ferri as COO, Focus Financial is doubling down on its mission to create a more cohesive, client-aligned, and scalable organization. As the firm continues its strategic transformation, these leadership moves mark a pivotal step in strengthening execution, deepening advisor engagement, and delivering unmatched value across its national network. Focus is well-positioned to lead the next chapter in fiduciary wealth management with purpose, agility, and scale.