Conquest Planning Raises $80M to Expand AI Financial Advice Platform Across U.S.

AI-Driven Financial Planning Gets a Boost as Conquest Secures $80M Series B

The future of financial advice just got a cash injection. Conquest Planning, a Canadian fintech firm using AI to reimagine wealth planning, has raised $80 million in Series B funding to fuel U.S. expansion and accelerate its product roadmap. The round, led by Goldman Sachs Alternatives, brings Conquest’s total capital raised to over $100 million.

In a wealthtech space still packed with outdated tools and spreadsheet-based workflows, Conquest’s pitch is simple: democratize high-quality financial advice using AI that scales—from everyday investors to ultra-wealthy families.

And the market is buying it.

A Who’s Who of Backers

Alongside Goldman Sachs, the round pulled in a strong lineup of new investors including Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, and USAA. Existing backers BNY and Portage also joined, betting on Conquest’s momentum to reshape how advisors deliver guidance across the wealth spectrum.

With this raise, Conquest is set to expand its U.S. presence, continue development of its AI planning engine—SAM (Strategic Advice Manager)—and roll out new modules for onboarding, plan creation, and dynamic advice delivery.

What Makes Conquest Different? A Planning Engine That Thinks

SAM doesn’t just spit out a generic recommendation. It crunches thousands of variables across a client’s entire financial profile to deliver scenario-based, goal-focused advice in real time. That means less trial-and-error and more confidence for both advisors and clients.

The company is also targeting a glaring gap in the market: investors not quite ready for a full advisory relationship but still in need of direction. Conquest’s new “SAM Bytes” offering caters to these self-directed users—think guidance on first home purchases, debt payoff, or account selection—while giving advisors a tool to stay connected before bigger money comes into play.

It’s advice for the masses, without sacrificing the personalized touch.

The Timing Is Strategic

With market volatility persisting and investor expectations for personalization on the rise, platforms like Conquest are well-positioned to capitalize. As Jade Mandel of Goldman Sachs put it: “In periods of macro volatility, the need for a modern, comprehensive and flexible financial planning platform becomes even more pronounced.”

The AI boom also isn’t hurting. As advisors juggle increased regulatory scrutiny and demand for more transparency, Conquest’s automation-driven approach may help scale both compliance and client impact.

Already a Dominant Player in Canada—Now Eyeing the U.S. and U.K.

The company already boasts an impressive footprint: more than 60% of Canada’s financial advisors use its platform, and adoption in the U.S. and U.K. is rapidly climbing. Conquest counts over 1,000 institutions as clients, including RBC, Manulife, BNY Pershing, and Raymond James, with 1.5 million financial plans created on the platform to date.

Even legacy giants are leaning in. Ainslie Simmonds of BNY called Conquest a time-saver: “Through the power of AI, Conquest allows advisors to spend less time with the data and more time interacting with their clients.”

Estate Planning, Gen Z, and the Future of Advice

Beyond investment planning, Conquest is investing in features tailored to generational wealth and legacy transitions—critical territory as trillions are set to shift from Boomers to Gen Z and Millennials over the next decade.

The platform now supports pre- and post-mortem planning to help advisors flag gaps and proactively guide families through complex wealth transitions—something few tools handle elegantly.

A Founding Team With Deep Roots in Fintech

Founded in 2018 by Dr. Mark Evans and a team of financial tech veterans, Conquest has kept its focus clear: make high-quality advice available to everyone. It’s a mission that clearly resonated with investors. And with fresh funding and a U.S. beachhead in sight, it may be just getting started.

Bottom Line
Conquest Planning is doubling down on its vision of AI-driven, personalized financial advice at scale. With $80 million in new capital, powerful backers, and a timely product, it’s gunning for a leading role in reshaping how wealth is managed across borders and demographics.

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