Intercontinental Exchange (ICE)—best known for running major global exchanges and piping premium market data into trading desks—just scored a notable win in Southeast Asia. InnovestX Securities, a key brokerage arm of SCBX (parent of Siam Commercial Bank), has selected ICE’s Portfolio Analytics (IPA) platform to power its next phase of growth in structured products.

For Thailand’s accelerating capital markets, this is a meaningful development. Structured products are booming across Asia, but the scale and complexity of these offerings require more than spreadsheets and periodic valuation checks. Firms need real-time pricing, intraday risk visibility, and robust lifecycle tools to stay competitive. ICE is betting that its unified analytics stack is exactly what regional issuers are hungry for.

Why InnovestX Needed an Upgrade

InnovestX, which has been positioning itself as a tech-forward investment gateway for Thai and regional investors, now manages a widening portfolio of structured instruments—products that can be lucrative but notoriously sensitive to market volatility.

CIO Payon Pongsawaree puts it plainly: accuracy and efficiency are no longer optional. “As the investment and securities arm of SCBX, we manage a diverse and growing portfolio of structured products that requires accurate pricing and efficient risk oversight,” he said. The IPA platform, he adds, boosts InnovestX’s ability to scale while delivering more value to clients.

In other words: the firm is graduating from basic tooling to enterprise-grade analytics.

What ICE Is Actually Providing

ICE’s Portfolio Analytics platform streams real-time market data, integrates pre-trade pricing, and supports intraday and lifecycle management across multiple asset classes. Think of it as a data-rich cockpit that unifies what many institutions still handle using a patchwork of internal tools.

Christy Chan, ICE’s APAC head of client development, frames it as a transparency upgrade. “Our streaming market data and on-demand analytics…provide the transparency and efficiency that can help leading issuers meet their clients’ investment and risk management needs and support growth in dynamic markets like Southeast Asia,” she said.

The timing is strategic. As competition for structured-product issuance ramps up—fueled by rising wealth in the region and investors chasing more tailored exposures—firms that can price faster, analyze risk in real time, and generate more accurate valuations will gain a clear edge.

A Southeast Asian Market in Acceleration

Thailand’s securities market has been expanding its product mix over the past several years. Structured notes, derivatives-linked investments, and yield-enhanced products have surged in popularity, mirroring trends in Singapore, Hong Kong, and Korea.

But the operational demands go up as product sophistication increases. Pricing models need constant updating. Market data must be aggregated and cleaned. Risk profiles shift intraday. Issuers without modern analytics tools face higher operational risk and diminished competitiveness.

ICE’s IPA platform is already widely used in Europe and the US, and its entrance into Thailand via a major SCBX subsidiary gives ICE a stronger foothold in a region increasingly hungry for institutional-grade analytics infrastructure.

The Bigger Picture: Tech as a Differentiator

Brokerages and private banks across Asia have been racing to modernize their risk-tech stack. LSEG (Refinitiv), Bloomberg, and a rising field of regional platforms have been expanding their structured-product toolkits. ICE’s advantage is its deeply integrated data pipeline—something rivals often piece together from multiple sources.

InnovestX’s adoption showcases a broader trend: Asian institutions are shifting from traditional reporting-centric risk tools to real-time, decision-support systems. The firms that win in structured-products issuance will be those that pair product engineering with high-resolution data and analytics.

This move signals that InnovestX aims to be one of them.